Privacy policy

Introduction

This Privacy Policy describes how EyeZim ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at eyezim.myshopify.com (the "Site") or make a purchase from us. By using our Site, you consent to the data practices described in this policy.

This Privacy Policy is designed to comply with applicable US federal law and the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), along with other applicable state privacy laws.

Last Updated: This Privacy Policy is effective as of the date of publication and may be updated from time to time as described below.

Information We Collect

We collect several categories of personal information from and about users of our Site, including:

Personal Identifiers

Full name
Email address
Telephone number
Shipping and billing address
IP address
Unique identifiers such as account username

Commercial Information

Order details and purchase history
Products or services purchased, obtained, or considered
Shopping cart contents
Payment information (credit card number, billing address) — note that full payment card details are collected and processed securely by our third-party payment processors and are not stored on our servers

Internet or Network Activity

Browsing history on our Site
Search history on our Site
Information regarding your interaction with our Site, emails, or advertisements
Device information (browser type, operating system, device identifiers)
Referring/exit pages and URLs
Clickstream data

Geolocation Data

General geographic location based on IP address
Shipping address location for delivery purposes

Inferences

Preferences, characteristics, and behavioral profiles drawn from the above categories to improve our services and personalize your experience

Customer Service and Communications

Information you provide when contacting customer support
Feedback, reviews, survey responses, and other communications with us

How We Collect Information

We collect personal information through various means:

Directly from you: When you create an account, place an order, subscribe to our newsletter, contact customer service, or otherwise interact with our Site
Automatically: Through cookies, web beacons, analytics tools, and other tracking technologies as you navigate our Site
From third parties: From service providers such as payment processors, shipping carriers, analytics providers, and advertising partners who assist us in operating our business

How We Use Your Information

We use the personal information we collect for the following business and commercial purposes:

Order Processing and Fulfillment

Process and complete your purchases and transactions
Arrange for delivery through our shipping partners (free shipping is provided for orders within the United States; delivery typically takes 3-5 working days)
Send order confirmations, shipping notifications, and delivery updates
Process returns, refunds, and exchanges in accordance with our 30-day return policy
Handle billing and payment processing

Customer Service and Communication

Respond to your inquiries, requests, and customer service needs
Provide technical support and troubleshooting
Send you administrative information, policy updates, and security alerts
Communicate with you about your account or transactions

Site Improvement and Personalization

Improve and optimize our Site, products, and services
Understand how visitors use our Site and identify usage patterns
Personalize your shopping experience and provide customized content and recommendations
Conduct research, analytics, and data analysis
Test new features and functionality

Marketing and Promotional Activities

Send you promotional emails, newsletters, and marketing communications about products, special offers, and events (you may opt out at any time)
Administer contests, promotions, surveys, and other marketing initiatives
Display personalized advertisements on our Site and third-party platforms

Security and Fraud Prevention

Detect, prevent, and investigate fraud, unauthorized activity, and security incidents
Protect the rights, property, and safety of EyeZim, our customers, and the public
Enforce our Terms of Service and other policies
Comply with legal obligations and respond to legal requests

Legal Compliance

Comply with applicable laws, regulations, and legal processes
Respond to lawful requests from public authorities, including law enforcement and national security requirements
Establish, exercise, or defend legal claims

How We Share Your Information

We do not sell your personal information. However, we may share your personal information with third parties in the following circumstances:

Service Providers

We share personal information with trusted third-party service providers who perform services on our behalf, including:

E-commerce Platform: Our Site is hosted on Shopify. Shopify provides us with the online platform that allows us to sell our products to you. Your data may be stored through Shopify's data storage, databases, and applications. For more information on how Shopify handles your data, please visit Shopify's Privacy Policy.
Payment Processors: We use third-party payment processing services to process credit card and other payment transactions securely. These processors collect and handle your payment information in accordance with PCI-DSS standards and their own privacy policies. We do not store complete credit card information on our servers.
Shipping and Logistics Providers: We share shipping information (name, address, phone number, order details) with carriers and fulfillment partners to deliver your orders. Free shipping is provided within the United States, with typical delivery in 3-5 working days.
Analytics Providers: We use analytics services (such as Google Analytics) to understand how visitors use our Site, measure advertising effectiveness, and improve user experience.
Marketing and Advertising Partners: We may share information with advertising platforms and email marketing services to deliver targeted advertisements and promotional communications.
Customer Service Tools: We may use third-party platforms for customer support, live chat, and helpdesk services.

These service providers are contractually obligated to use your personal information only as necessary to provide services to us and are required to protect your information in accordance with applicable law.

Business Transfers

If EyeZim is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or use of your personal information.

Legal Requirements and Protection

We may disclose your personal information when required by law or in response to valid legal processes, such as:

Complying with subpoenas, court orders, or other legal obligations
Responding to lawful requests from government authorities, law enforcement, or regulatory agencies
Protecting the rights, property, or safety of EyeZim, our customers, or others
Enforcing our terms and policies, including investigating potential violations
Detecting, preventing, or addressing fraud, security, or technical issues

With Your Consent

We may share your personal information for other purposes with your explicit consent or at your direction.

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities and improve your experience on our Site.

What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently and provide information to website owners.

Types of Cookies We Use

Essential Cookies: These cookies are necessary for the Site to function properly. They enable core functionality such as security, network management, shopping cart operation, and accessibility. You cannot opt out of these cookies.

Performance and Analytics Cookies: These cookies collect information about how visitors use our Site, such as which pages are visited most often and whether users receive error messages. This information is aggregated and anonymous, and is used to improve how our Site works.

Functionality Cookies: These cookies allow our Site to remember choices you make (such as your language preference or region) and provide enhanced, personalized features.

Advertising and Targeting Cookies: These cookies are used to deliver advertisements relevant to you and your interests. They may be placed by us or by third-party advertising partners. They also help measure the effectiveness of advertising campaigns.

Third-Party Tracking

We may allow third-party companies to serve ads and collect certain information when you visit our Site. These companies may use cookies, web beacons, and other technologies to collect information about your use of our Site and other websites, including your IP address, browser type, pages viewed, time spent on pages, and links clicked. This information may be used to provide advertisements about goods and services likely to be of interest to you.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that if you disable or refuse cookies, some parts of our Site may become inaccessible or not function properly.

For more information about managing cookies, visit your browser's help section or consult resources such as www.aboutcookies.org or www.allaboutcookies.org.

Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no universal standard for how DNT signals should be interpreted. Our Site does not currently respond to DNT browser signals, but you can manage cookies and tracking as described above.

California Consumer Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information.

Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information from consumers:

Identifiers (name, email address, phone number, postal address, IP address, account name)
Commercial information (purchase history, order details, shopping behavior)
Internet or network activity (browsing history, search history, interactions with our Site)
Geolocation data (general location based on IP address, shipping address)
Inferences drawn from the above to create consumer profiles

Sources of Personal Information

We collect personal information directly from you, automatically through your use of our Site, and from third-party service providers and partners as described in this Privacy Policy.

Business or Commercial Purposes for Collection

We collect and use personal information for the business and commercial purposes described in the "How We Use Your Information" section above.

Categories of Third Parties with Whom We Share Personal Information

We share personal information with service providers (e-commerce platform, payment processors, shipping carriers, analytics providers, marketing partners), business partners, and legal authorities as described in the "How We Share Your Information" section above.

Your California Privacy Rights

As a California resident, you have the following rights:

Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you. Specifically, you may request:

The categories of personal information we have collected about you
The categories of sources from which the personal information is collected
Our business or commercial purpose for collecting or selling personal information
The categories of third parties with whom we share personal information
The specific pieces of personal information we have collected about you

Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions permitted by law (for example, we may need to retain information to complete a transaction, detect security incidents, comply with legal obligations, or exercise our legal rights).

Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.

Right to Opt-Out of Sale or Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information as those terms are defined under California law. We do not sell your personal information in the conventional sense (i.e., for monetary compensation). However, some sharing of information with advertising and analytics partners for targeted advertising purposes may be considered a "sale" or "sharing" under the broad CCPA/CPRA definitions. To opt out of this activity, see the "Do Not Sell or Share My Personal Information" section below.

Right to Limit Use of Sensitive Personal Information: California law provides consumers with the right to limit the use and disclosure of "sensitive personal information." We do not collect or use sensitive personal information (such as Social Security numbers, precise geolocation, racial or ethnic origin, religious beliefs, or health data) in ways that trigger this right.

Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA/CPRA privacy rights. We will not discriminate against you (including by denying goods or services, charging different prices, or providing a different level of quality) because you exercised your privacy rights.

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